The allure of Bulgari
Hello everyone!
This is Iseya.
One of the world's top five jewelry brands,
『BVLGARI』
Its beautiful sparkle and sophisticated designs
have captivated many people
over many years.
This time, I'd like to delve deeper
into Bulgari.
～The Birth of Bulgari～
Bulgari's origins date back to 1884,
when a highly skilled silversmith named
『Sotirio Bulgari』opened a shop in Rome, Italy.
Bulgari's jewelry, primarily made of silver,
quickly grew into a popular store.
It is said to have laid the foundation for today's brand.
～Bulgari's Symbol～
What exactly is Bulgari's symbol...?
Many of you might think of various series and works.
Bulgari's iconic design emerged in the 1940s.
It's called『Serpenti』
This series, inspired by serpents,
is a symbol of "eternity," "life," and "wisdom."
Its unique design, resembling a coiled snake,
has been popular, especially among women, both then and now.
After that, in 1969, accessories made with various gemstones such as gold and emerald were released,
establishing Bulgari's current style.
In 1977, the highly popular watch series
『BVLGARI BVLGARI』was announced.
In the 1980s, 『Parentesi』,
inspired by the cobblestones of Rome, was announced.
The 1990s saw the birth of perfumes and B.zero1.
In 2012, the popular watch 『OCTO』was released,
leaving a wonderful impact at various milestones.
A wonderful brand that you can enjoy for a long time,
Bulgari.
Please enjoy it at our store, Iseya!
ISEYA
