LOUIS VUITTON is eternal...

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A brand everyone has heard of and everyone desires:

"Louis Vuitton"

With a long history,

Louis Vuitton, founded in France in 1821,

opened a "trunk specialty store" in 1854,

which was the beginning of Louis Vuitton's brilliant journey to this day.

The second generation, Georges Vuitton,

further expanded Louis Vuitton.

He traveled across America, selling goods,

and gained even more popularity by exhibiting at the World's Fair.

However...

It's a problem that still plagues the brand,

perhaps the fate or struggle of a popular brand.

From this time onwards, "counterfeit products" became rampant.

Louis Vuitton then entered a new phase.

The birth of "Monogram"

The "Monogram," born in 1896,

is said to have been inspired by Japanese family crests.

The design, which combines flowers, stars, and the founder's initials "LV,"

was, at the time, entirely hand-drawn by artisans and is believed to have

contributed significantly to combating inferior counterfeit products.

The best creation born from struggle.

Louis Vuitton's trademark, still loved today.

Louis Vuitton, which has a deep connection with Japan,

actually arrived in Japan more than 100 years after the brand's birth.

In 1978, stores opened in Tokyo and Osaka.

In 1981, the long-awaited first directly managed store in Japan opened in Ginza.

After various difficulties and challenges,

this became the catalyst for its expansion into Asia.

Actually, all of Louis Vuitton's designers,

including those of past generations,

have been renowned figures...

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