My dream Hermès

"HERMES"

What kind of image do you all have of it?

Beautiful and cute,

a bit expensive, but

a truly good product.

That's the wonderful image I have.

Now, what is Hermes?

Let's delve a little deeper together.

The Beginning of Hermes

The history of Hermes

all began in 1837 when founder Thierry Hermès

opened a workshop in Paris, France, manufacturing high-quality harnesses.

However, after more than 60 years of harness manufacturing,

the business took a downward turn.

"The advent of the automobile."

However, Hermes had anticipated the decline of horse-drawn carriages

and began manufacturing leather goods such as bags and wallets.

This became a turning point that has sustained its popularity to this day.

The beautiful design combines a horse-drawn carriage, a groom, and a horse with an orange logo.

It actually has a meaning.

Hermes believes that "the user is the protagonist,"

and this brand logo illustrates that idea.

The groom represents the craftsman.
The carriage represents the brand's products.
The owner represents the user.

This means that

"For Hermes, the owner of the carriage is the user who purchased from Hermes."

This is the meaning behind it.
That is why the design composition is without an owner.

It's quite a clever touch, isn't it?

Behind its outward splendor,

various events and messages

are hidden, and I was reminded once again that these have contributed to its current popularity and positive influence.

Please do take a look at the wonderful Hermes.

We look forward to seeing you.

Written by ネット事業部